Markentechnik is an economic value consciousness,
a customer-centered leadership teaching,
a consequent business attitude,
a timeless management philosophy,
and one of the most profitable techniques of business management!
Its actions are guided by a substance-based view – which understands each brand and the business behind it – from the inside out and powerfully connects it to the needs, wants and desires of people.
The goal of Markentechnik is to create deep trust in a company’s performance among its clientele, who in turn reciprocate with a reliable and increased willingness to pay.
A brand lowers economic transaction costs for the entire value chain and gives consumers reliability in a confusing supply environment. The prerequisites are consistency and coherence in brand and business management.
Manfred Schmidt has described some of the central management principles in his book “Marken im Bermuda-Dreieck” – Where companies sink their money. And how they can raise it again . A read that is particularly relevant in today’s times.
