We provide orientation by understanding your brand, your business as well as the current challenges and major changes, classifying them from a company and brand perspective and translating them into an effectively implementable strategy – which envisions the future by realizing opportunities and minimizing risks to make your business more profitable. We accompany you and your team to success!
All solutions are available in English, German and French.
Uncover the hidden potential of your brand and business. Our holistic assesment identifies opportunities and risks and shows ways to unfold growth and profitability.
Unlock the power of your data to fully realize your business potentials. Our workshops offer proven methods and practical applications for immediate results.
Unleash your full potential as the entrepreneur or brand and sales executive. Our individual sparring is designed to help you achieve your strategic, operational and personal goals.
Uncover how internal dynamics drive profitability and growth. Learn about the interplay between people and brands in shaping markets and how to achieve sustainable success in any market condition.
Address the rapid changes and complexities facing brands today. Learn strategies for making your brand agile and relevant in a world of increasing speed, complexity and unpredictability.
Explore the origins of brands and their market impact. Gain insights into the principles of brand success and the importance of culture, strategy, and systems in market positioning.
Understand the role of culture and mindset in fostering agility and innovation. Learn about talent retention and the art of effective selling and negotiation, crucial for brand success.
Learn why adaptability and resilience are key in today’s market. Discover strategies for building a brand that thrives amidst change and uncertainty, ensuring long-term success.
We work with organizations, entrepreneurs and people who strive to make their brands profitable, ready their companies for the future and who want to actively shape their business.
We guide you to success with our brand expertise, a customer-centric view, and years of experience in how to make strategies and ideas marketable and transform them into growth and profitability.
Strategic clarity is the prerequisite for successful corporate and brand development. In addition to knowing who I am, what I stand for and what makes me tick, it is particularly important to recognize and fully exploit the associated potential and minimize the risks.
Any strategy is only as good as its transfer to the market. Therefore, the management fields of the brand - the names & symbols, the assortment, the distribution, the communication as well as the prices & conditions must be created and aligned accordingly in terms of content and organization.
Brands have to go their own way in the market and constantly act against resistance. This often begins in-house. Individualized coaching processes with ambitious perspectives, a lot of experience and consistency can make the difference in situations of opportunity and risk.
Leaders and employees need to be prepared for the changing demands of today's brand management. Creating a shared understanding of what really matters, how to create the right mindset, how to focus on what matters, why failure is part of learning are just a few facets to motivate and mobilize teams.
The complex challenges of today's business world require cross-divisional collaboration. In one's own company, however, there is often a lack of a sparring partner who is able or willing to contribute the necessary perspectives. A one-on-one accompaniment can be a valuable contribution here.
The complex challenges of today's business world require cross-divisional collaboration. In one's own company, however, there is often a lack of a sparring partner who is able or willing to contribute the necessary perspectives. A one-on-one accompaniment can be a valuable contribution here.
I2G WORKS was founded by Thomas Fröhlich. We are a global network of entrepreneurs, consultants and executives who believe that great brands are the result of unique performances and qualities, a superior strategy, a future-proof business model, an unbroken will to persevere, and that last pinch of luck.
Born out of the legendary Geneva school of brand engineering, the «Institut für Markentechnik», we have a unique track record – solid methodological expertise combined with proven leadership and implementation experience on the company level.
In short – no one has a legacy like us!
