In many cases, enormous potential lies in the core business. Here are five points you should address if you need results fast.
Believe the figures
You probably already have everything you need in terms of data. Work with it and make sure that everyone else works with it. Many businesses are flying blind, not because the data is missing, but because they are simply not using it. Changing this brings clarity and highlights many starting points, how and where potentials can be made profitable quickly.
Clear the way for your best products and services
Often, your view of the essentials is lost in the jungle of complex offers. Brands provide orientation, and this also applies to the offering. Many companies struggle especially in this field of work. The fear of losing sales by focusing is too great. Experience shows that it is precisely by focusing that the way is cleared for the top performances of a brand to assert itself in the market.
Value prices as quality indicators
You will probably agree with me, in principle, that many companies still find it difficult to assert their pricing in the market in a self-determined manner from their own calculation and quality position. But the value position of a brand is determined exclusively by what ends up in the pockets of the individual value creation stages. This requires consistency, strength and stamina, because the urge for discounts and promotions will never go away.
Understand your customers needs
Your customers are obviously the center of attention for you. But there are subtle differences in understanding customer needs. Many try to please their customers at all costs. But those who understand their customers not only listen, but also read between the lines, because many are not able to articulate what they really need. That is why the brand leader observes and anticipates the needs of his customers with a little distance and always from the customer’s perspective. This is how completely new solutions and marketing concepts emerge.
Trust your gut
You know your business best. Nevertheless, declining sales figures and a lack of sales success often lead to increasing uncertainty and external orientation. The latter is good if it helps to adapt to changing business circumstances. The challenge is always to distinguish the relevant from the irrelevant. To get more clarity here, one should start again with the first four points.
